Open to new projects
I write, design and build long-form sales pages for supplement and health brands, then make sure people can find them. Copy that converts within FDA and FTC rules, and SEO that ranks on Google and gets cited by AI search engines.
About
I've spent more than nine years writing about supplements: what each ingredient does, the dose the research actually used, and what a buyer can reasonably expect. I've spent more than thirteen years designing, building and ranking websites.
Put together, that means your sales page gets written by someone who can read your formula, your label and your studies, then turn them into copy that sells, and build the finished page on your platform. No hand-offs, no wrong doses, no claims that get your ads pulled.
Supplement copywriting, defined
A supplement copywriter writes the marketing copy that sells dietary supplements and nutraceuticals: sales pages, product pages, product descriptions, advertorials and landing pages. The job has two halves. The copy has to persuade cold traffic to buy, and every claim has to stay within FDA structure/function rules and FTC substantiation standards so ads, merchant accounts and the brand stay safe.
Most copywriters are strong on one half. As a pharmacist, I'm trained in the science side, and I've spent years on the selling side, so your page gets both.
My prescription
One long-form page, fully built, with the claims checked before a single ad goes live.
Experience
Long-form sales pages, product pages and audits for supplement brands.
Runs a community pharmacy and its online store, drugsbank.pk.
Wrote product pages and ran the social channels sending them traffic.
Evidence-based supplement reviews and ingredient guides.
Interactive health and finance calculators, built in Elementor with structured data.
WordPress, custom HTML, CSS and JavaScript, technical SEO and schema.
Skills
Featured sales pages
Three supplement sales pages, each researched, written, compliance-checked, designed and developed from scratch. Open any one to read the full page.
Explains a new delivery format honestly: the NAD+ pathway, liposomal nasal absorption and a fully disclosed three-active formula, without a single disease claim.
A joint support page built around joint anatomy, with an animated diagram, a four-layer formula, full Supplement Facts and pharmacist-level safety guidance.
A caffeine-free focus supplement page built around three pillars, calm, clarity and resilience, with a coffee comparison, full Supplement Facts and honest dosing notes.
SEO and AI search optimization
Search has split in two. Some buyers still click the blue links, and more now get their answer from Google AI Overviews, ChatGPT, Perplexity or Gemini. With 13+ years in SEO, I optimize your site for both.
Crawlability, indexing, Core Web Vitals, site structure and the errors quietly holding your rankings back.
Long-tail, low-competition keywords grouped into topic clusters that build authority page by page.
Health is a "Your Money or Your Life" niche. Content written and reviewed by a pharmacist earns the trust Google looks for.
Product, FAQ, Review, Article and Organization markup that helps search engines and AI understand your pages.
Answer-first content, entity building and llms.txt so ChatGPT, Gemini, Perplexity and AI Overviews can find and cite you.
Interactive calculators and tools that attract links, answer searches directly and rank for thousands of long-tail queries.
What's in a project
You don't hire a researcher, a copywriter, a compliance reviewer, a designer and a developer. You hire one person who does all five and hands you a live page.
Sales Page Facts
Serving size: 1 long-form page
Servings per project: 1, plus revisions
| Amount per page | Included |
|---|---|
| Ingredient and study research | Every dose |
| Competitor and review mining | Top 5 rivals |
| Direct-response copy | 3,000 to 6,000 words |
| Headline variations to test | 5 |
| FDA and FTC claim review | Every claim |
| Mobile-first custom design | 100% |
| Build on WordPress or Shopify | 100% |
| Schema and page speed pass | 100% |
| Revision rounds | 2 |
* Conversion rate not established. It depends on your offer, price and traffic, which is why every page ships ready for split testing.
Dosing schedule
A typical long-form project. Audits and rewrites move faster.
Intake call, label and formula review, and a teardown of your current page and your top competitors.
Research, angle and the full copy draft, with every claim annotated to its source so you can check it.
Design and build on your platform, mobile first, with tables and pricing that never overflow a phone screen.
QA, speed and schema pass, launch, and a written test plan for the first two weeks of traffic.
Questions
A supplement copywriter is a copywriter who specialises in marketing copy for dietary supplements and nutraceuticals: sales pages, product pages, product descriptions, advertorials and landing pages. A good one understands the ingredients and the FDA and FTC rules on claims, so the copy persuades buyers without making claims the formula can't support.
A pharmacist can read your formula, label and studies accurately, check that doses match the research, and spot disease claims before they reach an ad reviewer. You get persuasive copy with fewer compliance risks and fewer factual errors that make informed buyers leave.
It means writing supplement marketing that uses structure/function claims (how an ingredient supports normal body function) instead of disease claims (treating, curing or preventing a disease), backs every claim with evidence as the FTC requires, and includes the FDA disclaimer where needed.
Both. I research the formula, write the copy, design the page and build it on WordPress, Elementor or Shopify. You can also hire me for copy only if you have your own designer.
No one can honestly guarantee that, because ad platforms change their rules and reviews vary. I write to FDA structure/function and FTC substantiation standards and flag risky claims before launch, which removes the most common reasons supplement pages get rejected.
Yes. I have 13+ years of SEO experience, covering technical audits, keyword research and topical maps, on-page and content SEO, schema markup, and optimization for AI search engines such as Google AI Overviews, ChatGPT, Perplexity and Gemini. I can optimize the pages I write, or your whole site.
Answer engine optimization (AEO) and generative engine optimization (GEO) mean structuring your content so AI search tools can understand it, trust it and cite it in their answers. That includes answer-first writing, clear entities, schema markup and files like llms.txt.
Look at their supplement samples, check that the claims in those samples are compliant, and ask how they research ingredients. You can hire me directly through the contact page or through Upwork. Every project starts with a short call and a fixed quote.
Audits start at $199, product page rewrites at $650 and full long-form sales pages at $1,800, including design and build. Every project gets a fixed quote after a short call.
A written review of what's costing you sales and which claims could get your ads rejected. Free, within three working days.